Bilingual websites for immigration lawyers in Miami
Most clients of a Miami immigration firm look for help in Spanish, using the words of their own case: “cómo pedir asilo”, “residencia por matrimonio”, “me llegó una carta de USCIS”. If the firm’s site exists only in English, or in machine-translated Spanish, those searches end up at the firm next door.
But a lawyer’s website in Florida is not just any website: to the Florida Bar it is advertising, and it is subject to its rules. On a bilingual site there is one that almost nobody gets right: required disclosures must also appear in Spanish.
How your clients search, in each language
Examples of real searches from this kind of client. They are not translations of each other: each language is researched and ranked separately.
| In Spanish | In English |
|---|---|
| «abogado de inmigración en Miami» | “immigration lawyer Miami” |
| «cómo pedir asilo en Estados Unidos» | “asylum lawyer” |
| «residencia por matrimonio» | “marriage green card lawyer” |
| «abogado de deportación» | “deportation defense attorney” |
| «ciudadanía americana requisitos» | “citizenship lawyer” |
| «permiso de trabajo» | “work permit lawyer” |
Which pages your site needs
- One page per practice area —asylum, family or marriage-based green cards, citizenship, work permits, deportation defense, work visas—, written in each language, not translated.
- A consultation page: how to book, how long it takes, whether it costs anything and which documents to bring.
- The attorney page, with their name, Florida Bar admission and office city.
- FAQs per case type, in the words clients actually use.
- A location page with the office’s real address.
What turns visits into clients
- Explaining in Spanish the difference between a lawyer and a “notario”: in much of Latin America a notary is a lawyer, in the United States not, and USCIS warns about that confusion. A site that explains it earns trust.
- WhatsApp and call buttons with clear hours, and a consultation form that does not ask for case details in writing.
- Testimonials only with the required disclaimer, in the same language as the testimonial.
- No “we will win your case” promises: besides being prohibited, they scare off informed clients.
What the Florida Bar requires of a lawyer’s website
Websites are not filed with the Florida Bar for review, but they must comply with its advertising rules (rules 4-7.12 through 4-7.17 and 4-7.21, per its website checklist).
They must include the name of at least one lawyer or the firm, and the city, town or county of a bona fide office.
If a disclosure is required —for example, that the matter will be referred to another lawyer, or that other clients may not get the same results in a testimonial— and the advertisement appears in a language other than English, the disclosure must also appear in that language. On a bilingual site, that means repeating it on the Spanish version.
Results cannot be promised, past results must be objectively verifiable, and only a board-certified lawyer may claim to be “certified” in their area. If a fee is quoted, the site must say whether the client pays additional costs.
This is general information drawn from the Florida Bar, not legal advice: confirm the current version of the rules before publishing.
Sources: The Florida Bar: Quick Reference Checklist – Websites · USCIS: Evite las estafas de inmigración
Frequently asked questions
Is a lawyer’s website in Florida considered advertising?
Yes. According to the Florida Bar website checklist, it does not need to be filed for review, but it must comply with the advertising rules like any other ad.
Do legal disclosures have to be in Spanish too?
Yes, when they are required and the ad appears in a language other than English, they must also appear in that language. On a bilingual site, every required disclosure is repeated on the Spanish version.
Can you write the content for each practice area?
We write the structure and copy in both languages from what you give us, but the attorney reviews and approves every page: they answer to the Florida Bar for their advertising.
Which plan fits an immigration firm?
Usually Professional, at $2,500: it allows one page per practice area in each language and a Google Business Profile optimized in both languages.
Is your business in Miami?
Tell us what you do and who you serve. We reply in under 24 hours with the site structure, the plan and the delivery date.
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